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Landing Page Optimization
If you have read articles on landing page optimisation from me in the past, you will have heard time and time again that I...
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PPC – About PPC – Pay Per Click Management | ppc.org
Business
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
PPC Tips
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
Display Ads
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
PPC Strategies
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Social Media
Threads is currently in the process of testing its post-scheduling capabilities as the platform’s API undergoes initial live testing. In addition, the app is...
Social Media
The ability to leverage social media is becoming essential for entrepreneurs in almost every sector and market out there. If you’re looking to expand...
SEO
Looking for stable and affordable proxies for Browser Automation Studio (BAS)? Learn how Proxy5 provides high-speed, geo-distributed HTTP/SOCKS5 proxies for SEO, marketing, and automation....
PPC Tips
The last article in the ‘Analyse A Real PPC Campaign’ looked at Netflix who had created an excellent campaign that stood out for its...
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Google Adsense
Web owners who use pay per click programs such as Google Adsense to generate revenue may be under-achieving if they have not optimised the...
General
A problem I find with new advertisers entering into online marketing is that they immediately choose PPC over any other competitor. Before you commit...
PPC Tips
2013 has been and gone along with a complete database of PPC articles to go with it. A new year brought PPC.org a new...
