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The last article in the ‘Analyse A Real PPC Campaign’ looked at AutoTrader who had a keyword packed advert that took web users to a...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last article in the ‘Analyse A Real PPC Campaign’ looked at AutoTrader who had a keyword packed advert that took web users to a...


When it comes to improving a pay per click advertising campaign, you will find that most of the work that goes into improving the...
![[How to] Increase Organic Traffic to Website](https://www.ppc.org/wp-content/uploads/2014/03/How-to-Increase-Organic-Traffic-to-Website.jpg)
![[How to] Increase Organic Traffic to Website](https://www.ppc.org/wp-content/uploads/2014/03/How-to-Increase-Organic-Traffic-to-Website-100x100.jpg)
Organic traffic is one of, if not, the best form of traffic out there. It is free, targeted at people who want to view...
There’s no perfect way to go about your pay-per-click marketing campaign. Depending on what you’re selling and the services you provide, creating successful advertisements...


Last article in the ‘Analyse A Real PPC Campaign’ had a look at the new and emerging market of smart watches and Pebble. What...