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General
Online advertising first started out all the way back in 2000 (can you believe it has been 14 years since PPC was introduced to...
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PPC – About PPC – Pay Per Click Management | ppc.org
AI News
AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
AI News
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Business
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
PPC Tips
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Social Media
Threads is currently in the process of testing its post-scheduling capabilities as the platform’s API undergoes initial live testing. In addition, the app is...
Social Media
The ability to leverage social media is becoming essential for entrepreneurs in almost every sector and market out there. If you’re looking to expand...
SEO
Looking for stable and affordable proxies for Browser Automation Studio (BAS)? Learn how Proxy5 provides high-speed, geo-distributed HTTP/SOCKS5 proxies for SEO, marketing, and automation....
PPC Tips
Another month has been and gone which means another round up of all the best PPC articles out there. Last month, January had a...
PPC Tips
Last article in the ‘Analyse A Real PPC Campaign’ looked at Sonos and their Hi-Fi sound systems and what we found was a clever...
General
Pop-up adverts are adverts which will literally appear onto the screen, out of nowhere, so that the web user’s attention is distracted from the...
Landing Page Optimization
If you have read articles on landing page optimisation from me in the past, you will have heard time and time again that I...
