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The last article in the ‘Analyse A Real PPC Campaign’ looked at AutoTrader who had a keyword packed advert that took web users to a...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

The last article in the ‘Analyse A Real PPC Campaign’ looked at AutoTrader who had a keyword packed advert that took web users to a...


When it comes to improving a pay per click advertising campaign, you will find that most of the work that goes into improving the...
![[How to] Increase Organic Traffic to Website](https://www.ppc.org/wp-content/uploads/2014/03/How-to-Increase-Organic-Traffic-to-Website.jpg)
![[How to] Increase Organic Traffic to Website](https://www.ppc.org/wp-content/uploads/2014/03/How-to-Increase-Organic-Traffic-to-Website-100x100.jpg)
Organic traffic is one of, if not, the best form of traffic out there. It is free, targeted at people who want to view...
There’s no perfect way to go about your pay-per-click marketing campaign. Depending on what you’re selling and the services you provide, creating successful advertisements...


Last article in the ‘Analyse A Real PPC Campaign’ had a look at the new and emerging market of smart watches and Pebble. What...