Mobile PPC
Business owners often get so caught up in product offerings, new service features, and new advertising opportunities that they neglect the strategies that bring...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
Business owners often get so caught up in product offerings, new service features, and new advertising opportunities that they neglect the strategies that bring...


A high click through rate is always a bonus to have in pay per click advertising. It contributes to making your quality score better...


Online advertising first started out all the way back in 2000 (can you believe it has been 14 years since PPC was introduced to...


Another month has been and gone which means another round up of all the best PPC articles out there. Last month, January had a...


Last article in the ‘Analyse A Real PPC Campaign’ looked at Sonos and their Hi-Fi sound systems and what we found was a clever...