PPC Tips
The last article in the ‘Analyse A Real PPC Campaign’ looked at Netflix who had created an excellent campaign that stood out for its...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
The last article in the ‘Analyse A Real PPC Campaign’ looked at Netflix who had created an excellent campaign that stood out for its...
Web owners who use pay per click programs such as Google Adsense to generate revenue may be under-achieving if they have not optimised the...
A problem I find with new advertisers entering into online marketing is that they immediately choose PPC over any other competitor. Before you commit...
2013 has been and gone along with a complete database of PPC articles to go with it. A new year brought PPC.org a new...
Pay per click advertising has got a reputation amongst the internet of being one of, if not the, best ways to gain contextual traffic...