
Landing Page Optimization
The first part to this two part article looked at both at the pros to it and the drawbacks. To sum up, it was...
Hi, what are you looking for?


As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The first part to this two part article looked at both at the pros to it and the drawbacks. To sum up, it was...


This time of year (being around Christmas) is an important time for most businesses because it is the time of year most businesses make...
Content is king – no marketer can ignore the dictum today. But the point of view taken by marketers differs. Is it about the...
Google Trends is an awesome tool from Google that shows what people are searching for on any given day, the average number of searches...


You could make a great PPC advert that gains a high click through rate. You could let the web users move onto a landing...