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Landing Page Optimization
In the last two weeks, I have been creating articles that looked at all the different forms of landing pages out there that are...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
In the last two weeks, I have been creating articles that looked at all the different forms of landing pages out there that are...
Carrying on the ‘Analyse A Real PPC Campaign’ series, the last article in the series looked at Amazon who can be seen to ‘have...
It’s the last article in the series on optimising landing page. In this article, I will be looking at how advertisers of pay per...
Everyone wants to create a great landing page but if you aren’t going to put the time and effort in, it just isn’t going...
Last in the series of optimising landing pages, I looked at how to improve a microsite which has the freedom to have any template/design...