PPC Tips
One of my favorite things about working in the online marketing space is that you get to meet so many different people and all...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
One of my favorite things about working in the online marketing space is that you get to meet so many different people and all...
Last in the optimising landing pages series I looked at how to optimise a click through page which has the main objective of gaining...
I will be producing another series over the next week or so which will look at how to optimise the different types of landing...
Ranking higher in the search engines is no easy tasks, especially with Google always changing their algorithm. Many web sites and companies have made...
It goes without saying that Google should be updating their pay per click programs to accommodate the ever increasing progression in technology. For example,...