PPC Tips
Choosing between SEO (Search Engine Optimization) and a PPC (Pay per Click) as a part of your business strategy is hard. Here is a...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
Choosing between SEO (Search Engine Optimization) and a PPC (Pay per Click) as a part of your business strategy is hard. Here is a...
![[Must Read] How to Optimise ANY PPC landing Page](https://www.ppc.org/wp-content/uploads/2013/10/Must-Read-How-to-Optimise-ANY-PPC-landing-Page.png)
![[Must Read] How to Optimise ANY PPC landing Page](https://www.ppc.org/wp-content/uploads/2013/10/Must-Read-How-to-Optimise-ANY-PPC-landing-Page-100x100.png)
In the last two weeks, I have been creating articles that looked at all the different forms of landing pages out there that are...


Carrying on the ‘Analyse A Real PPC Campaign’ series, the last article in the series looked at Amazon who can be seen to ‘have...


It’s the last article in the series on optimising landing page. In this article, I will be looking at how advertisers of pay per...
Everyone wants to create a great landing page but if you aren’t going to put the time and effort in, it just isn’t going...