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This article, I would like to spend a little time talking about some constructive feedback concerning Google’s Enhanced Campaigns. While most of the cool...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
This article, I would like to spend a little time talking about some constructive feedback concerning Google’s Enhanced Campaigns. While most of the cool...


In one sentence, the reason why PPC is the best form of advertising online is because it is the most profitable for advertisers. However, this doesn’t...


Stereotypically, PPC is more widely known for displaying and advertising text links which consist of a structured headline, description and web address. Although these...


I think that with all the detail that goes into landing page optimisation, there are lots of advertisers that forget just exactly what the landing page’s...


Adsense has recently announced that it is their 10th birthday which is an astonishing achievement. For a PPC program to have been running successful...