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Some people have said, “You can tell a man’s wealth by the watches he wears and the cars he drives.” You find any truth...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Some people have said, “You can tell a man’s wealth by the watches he wears and the cars he drives.” You find any truth...


Along with AdWords, Google Adsense is the most used PPC program out there on the internet with the combination of Adsense and AdWords being...
![The 6 USPs Of PPC Advertising [Part 2]](https://www.ppc.org/wp-content/uploads/2013/03/The-6-USPs-Of-PPC-Advertising-Part-2.png)
![The 6 USPs Of PPC Advertising [Part 2]](https://www.ppc.org/wp-content/uploads/2013/03/The-6-USPs-Of-PPC-Advertising-Part-2-100x100.png)
With this article being a two-parter, we have already looked at three USPs PPC has over other forms of advertising online. These three USPs...
After reading a lot of helpful articles here at PPC.org as well as on other sites, you’re starting to get results from your PPC...
![The 6 USPs of PPC Advertising [Part 1]](https://www.ppc.org/wp-content/uploads/2013/03/The-6-USPs-of-PPC-Advertising-Part-1.png)
![The 6 USPs of PPC Advertising [Part 1]](https://www.ppc.org/wp-content/uploads/2013/03/The-6-USPs-of-PPC-Advertising-Part-1-100x100.png)
Pay per click advertising is the most used form of advertising online. When it comes to answering why this is, there are many reasons....