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Wouldn’t it be cool if there was a way to invest in the online web sites we use every day? I’m not just talking...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
Wouldn’t it be cool if there was a way to invest in the online web sites we use every day? I’m not just talking...


When weighing up the most important aspects of a PPC campaign, I often question myself which will have the biggest impact to the conversion...


It’s a bold statement to say that pay per click advertising is the best source of traffic for bloggers, for advertisers: for anyone online....
I was watching Star Wars (the real ones) yesterday and learned some valuable lessons that apply to the paid search world. Here are 10...


This is a long term debate amongst advertisers. Should you choose to try and gain as much traffic from PPC as possible to your landing page...