PPC Tips
So……you watch your clickthrough rate steadily increase over the last while, but your conversions are not going up. Does not seem logical, does it?...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...
So……you watch your clickthrough rate steadily increase over the last while, but your conversions are not going up. Does not seem logical, does it?...


So yesterday, I looked at how the URL section of a PPC advert can help to increase your campaign’s CTR. Most advertisers will simply...
With the onset of smartphones and high speed internet, mobile marketing is the new buzz in the internet marketing arena. Mobile PPC marketing is...


As an alternative to the likes of banner advertising and in-text adverting, pay per click advertising wipes the floor of the market with what it...
Writing ads for your AdWords campaign is for many PPC newcomers, one of the hardest tasks to carry out. Or allow me to rephrase…...