
Landing Page Optimization
Hopefully, by reading the ‘Who Uses What Landing Page‘ article, you will have gained information that it is extremely helpful to  look at what...
Hi, what are you looking for?


Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

Hopefully, by reading the ‘Who Uses What Landing Page‘ article, you will have gained information that it is extremely helpful to  look at what...


In PPC, it is sometimes wise to look at what the ‘big guns’ are doing with their PPC campaigns in order to gain some...
On July 5, 2011 BackType Inc the owner behind Backtweets announced that Twitter had acquired their business.  Today it looks like Backtweets has been listed...


We have all tried all the different Ad Platforms to see which one works better, right? Â If not, shame on you! Â Ok, ok, just...


When it comes to creating a PPC campaign, it can be considered that the most important and significant aspect of the campaign is in fact the...