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The uniqueness of a blog attracts more followers and makes monetization easier. It is, therefore, the responsibility of every blogger looking for success to...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

The uniqueness of a blog attracts more followers and makes monetization easier. It is, therefore, the responsibility of every blogger looking for success to...


Coronavirus has been quite a large disruption to businesses and everyday life worldwide. Tracking the count of COVID-19, at the time of this article,...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Blue Host, who had a good search advert, and...


In light of Covid-19 continuing to spread around the world, Google have been making changes to combat the virus, as well as assist with...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Blue Host, who had, on the whole, a...