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It’s just over a month to Christmas, which signifies the most frantic and profitable time of the year for many advertising campaigns. This can...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
It’s just over a month to Christmas, which signifies the most frantic and profitable time of the year for many advertising campaigns. This can...
Google has not been the biggest supporter of WordPress, it seems. After all, since WordPress was created back in 2003, there has not been...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from The Grand Tour TV series, on Amazon Prime. What...
When it comes to determining how to target traffic in PPC, there are a few different routes you can go down. The best idea...
Accelerated Mobile Pages (AMP) is an open source framework that works to create a faster loading internet. Made by Google, AMP uses lightweight themes...