
SEO
Search engine optimisation – three words that can make and break a website. A successful website can be deemed as one that gains a...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Search engine optimisation – three words that can make and break a website. A successful website can be deemed as one that gains a...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Renault, who had, on the whole, a very...
Affiliate marketing is a wide term and requires a wide implementation. If I word it simply “it is making money by promoting someone else’s...
If you are passionate about organic traffic or about gaining online exposure without investing in paid ads, you have heard about Google updates and...
Running a small business comes with its own set of challenges, let alone trying to get the most from PPC on small budgets and...