
PPC Tips
When it comes to determining how to target traffic in PPC, there are a few different routes you can go down. The best idea...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

When it comes to determining how to target traffic in PPC, there are a few different routes you can go down. The best idea...


Accelerated Mobile Pages (AMP) is an open source framework that works to create a faster loading internet. Made by Google, AMP uses lightweight themes...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Adidas, who had ideally created a PPC campaign...


When it comes to search engine optimization (SEO), the structure you adopt for an article will play a significant role in the ranking that...


The time it takes for a website to load is of huge significance and impact to the performance of it. In essence, the longer...