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It’s just over a month to Christmas, which signifies the most frantic and profitable time of the year for many advertising campaigns. This can...
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In case you missed it, Google’s latest major updates were announced on 20 May. Among the many changes were: The Intelligent Search Box –...

A conversation I’ve been having more and more often recently when auditing Paid Social Ads campaigns: “The structure looks great!… for 2024. Unfortunately, this...

Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

It’s just over a month to Christmas, which signifies the most frantic and profitable time of the year for many advertising campaigns. This can...


Google has not been the biggest supporter of WordPress, it seems. After all, since WordPress was created back in 2003, there has not been...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from The Grand Tour TV series, on Amazon Prime. What...


When it comes to determining how to target traffic in PPC, there are a few different routes you can go down. The best idea...


Accelerated Mobile Pages (AMP) is an open source framework that works to create a faster loading internet. Made by Google, AMP uses lightweight themes...