
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Darwin Forest, who had created a PPC campaign...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Darwin Forest, who had created a PPC campaign...
Structured data greatly influences SEO positioning. These help the search engines intelligently interpret the contents of each of the web pages and give rise...
No matter what type of website you have, there is always going to be that little bit of doubt when Google updates their algorithm....
A lot of the efforts on the internet are surrounded around SEO and generating traffic. The main reason for this is that without traffic,...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Find and Fund My Car, who had a...