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For website owners, if there is an area that can be exploited to make money, it is hard to see websites not look to...
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In case you missed it, Google’s latest major updates were announced on 20 May. Among the many changes were: The Intelligent Search Box –...

A conversation I’ve been having more and more often recently when auditing Paid Social Ads campaigns: “The structure looks great!… for 2024. Unfortunately, this...

Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

For website owners, if there is an area that can be exploited to make money, it is hard to see websites not look to...


Microsoft PowerPoint is an application that has probably been used billions of times by different types of users across the world. Yet, the reality...
As a serious business owner, you do a lot of studying on the best ways to attract consumers to your business. And since you...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from My New Smart Watch, who had a un-insprising...


AMP, Accelerated Mobile Pages, are a new revolution to improving the speed of mobile websites. Designated by a lightning bolt icon on search engines,...