
PPC Tips
Digital marketing involves various strategies. The aim of every strategy is to promote the traffic on a particular website. Pay Per Click is one...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Digital marketing involves various strategies. The aim of every strategy is to promote the traffic on a particular website. Pay Per Click is one...


The SEO of your website is, of course, of utmost importance. It is what dictates the amount of traffic the website receives, which will...
It’s 2019 now, right. The previous year there were many content writing mistakes, which we should know in order to avoid them in our...


By default, PPC campaigns run in Google AdWords have automated ad extensions enabled. These are ad extensions that automatically appear, depending on a multitude...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google, looking to promote YouTube Premium. As you...