SEO
It was recently introduced by Google that organic search engine results will have the website’s favicon on display to the left of the result...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
It was recently introduced by Google that organic search engine results will have the website’s favicon on display to the left of the result...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus, advertising the new OnePlus 7 Pro smartphone....
Google is a company known for making incremental changes to their products in order to improve the performance of them. The great thing about...
The disruptive changes in the digital era have brought a completely new outlook on how we interpret customers’ requirements and deliver excellent experiences. The...
One of the best ways of making your website famous or getting more visitors is search engine optimization (SEO). Businesses that have set up...