
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was looking at Amazon Headphones, who had a standard ‘Amazon...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was looking at Amazon Headphones, who had a standard ‘Amazon...
Google recently announced a new version of the search console. With new updates, the company made a hard decision to let go of some...
A change is going to be implemented into Google’s PPC advertising company, Google AdWords, that will vary the way advertisers bid for keywords/ad space....
Marketing on social media is currently trending and brands have started marketing themselves on social media as opposed to choosing the traditional methods of...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from DWM Mortgages. The search advert had some good...