
PPC Tips
Pay per click advertising is completely dictated by results. Results. Results. Results. A/B testing is an extremely effective way to do this, by varying one variable...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Pay per click advertising is completely dictated by results. Results. Results. Results. A/B testing is an extremely effective way to do this, by varying one variable...
eCommerce is an influential means for budding entrepreneurs to engage into business activity. Without an eCommerce portal and high visibility, there cannot be any...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Thread, who were the only paid search advert...
It’s not crazy to say that the majority of people, when browsing content, will not read all the content word-for-word. For one, I don’t...
The golden rule of marketing is to be where your customers are. But interestingly, your customers are now everywhere. This makes it more challenging...