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Twitter is a growing community that is something every website, blogger and person should take advantage of. The fact that Donald Trump uses it...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

Twitter is a growing community that is something every website, blogger and person should take advantage of. The fact that Donald Trump uses it...
If you want to position your website on Google, you must first do a quality SEO analysis. People try to position their sites on...


The last PPC campaign I analysed from the ‘Analyse A Real PPC Campaign’ series was from Microsoft for their software Excel. What we found...


With the vast majority of websites on the internet using WordPress as the platform to run the website from, it goes without saying that...


When you look at where PPC was 10 years ago to now, it is quite scary to see just how much the most popular...