
PPC Tips
PPC, a.k.a pay per click is a system which most online businesses rely on. Having you here on this blog post, we assume your...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

PPC, a.k.a pay per click is a system which most online businesses rely on. Having you here on this blog post, we assume your...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from The Gym Group, who had a very good...


In terms of political news, there hasn’t been anything as big as Brexit for quite some time (and as a Brit, it’s getting a...
Have you noticed the ads that pop before or after a YouTube video? Don’t you end up viewing most of them? Well most of...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Air Tasker, who had a strong search advert,...