SEO
Local Marketing Dos and Dont’s As a new business owner sometimes it can be difficult to know where to begin when specific points...
Hi, what are you looking for?
AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
Local Marketing Dos and Dont’s As a new business owner sometimes it can be difficult to know where to begin when specific points...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Buy A Gift, who had bid on their own...
Part of PPC advertising evolves around the concept of tracking traffic from the brand names of your competition. After all, there is nothing stopping...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Lindt, who had targeted a search phrase that would...
It has been another crazy year for PPC advertising, with many improvements and areas of innovation for both advertisers and publishers. It was only...