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For many websites, the way they make money isn’t through advertising and PPC but through selling tangible and non-tangible products. To achieve this, there...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
For many websites, the way they make money isn’t through advertising and PPC but through selling tangible and non-tangible products. To achieve this, there...
2017 was a big year for web design where a shift in UI (User Interface) design principles worked efficiently in blurring the lines between...
Many marketing specialists are recommending either pay-per-click techniques or content marketing, not both of them at the same time, for a quality content strategy....
Most people think page views are everything. But this isn’t necessarily true. Conversions are what the e-commerce world should focus on. The conversion process...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Club Med, who followed a typical approach, with...