
SEO
The sitemap is unfortunately a commonly overlooked section to a website. However, it can be considered one of the most important parts to a...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The sitemap is unfortunately a commonly overlooked section to a website. However, it can be considered one of the most important parts to a...


Starting up and creating a website is very different to how it was back several years ago. There have been algorithm updates to search engines, improvements...
PPC advertisement and optimizing your online presence has become more profitable by using different tools that are available to users. Some of these tools...
Social media marketing (SMM) plays a quintessential role in contemporary digital marketing. By definition, it refers to techniques that target social networks and applications to spread...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from eflorist, who had a below average search advert,...