
SEO
Written by Jack Dawson In spite of the impact social media has had in online marketing, getting ranked on search engines is still one...
Hi, what are you looking for?
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Written by Jack Dawson In spite of the impact social media has had in online marketing, getting ranked on search engines is still one...
Making a successful website is, at best, difficult and time consuming. Firstly, you need to make sure you are targeting the right market to...
I made an article last year which made clear that I was still unsure about my position on whether WordPress is a better blogging...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GoPro who had used PPC to advertise one of...
Written by Izabela Wisniewska To answer this question we first need to define success in the context of SEO, because ‘success’ can often be a...