
PPC News
It is not so often that Google changes AdWords – it is actually rather rare. But, when Google do alter something in PPC advertising, you...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
It is not so often that Google changes AdWords – it is actually rather rare. But, when Google do alter something in PPC advertising, you...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Dell, who had a mediocre PPC campaign considering...
Google Adsense is the most used for of PPC advertising worldwide for publishers – fact. As well as this, I do not doubt for...
Social media is a formidable source to gain traffic for the plain reason that millions upon millions of people use it daily, sometimes several...
Part of the success behind Google most successful program, Google AdWords, is the strict rules it implements to make sure only the best adverts...