
PPC Tips
So already I have looked at one side of the argument that concludes three reasons to bid on brand names in PPC. The argument...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

So already I have looked at one side of the argument that concludes three reasons to bid on brand names in PPC. The argument...


The keywords a PPC advertiser chooses to select for their PPC campaign can have the potential to make or break a campaign. If you choose...
If you are an ecommerce store you must know that it is only user experience that can take you towards increasing your conversions and...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Tag Heuer, who were looking to capitalize on...


Written by Vivek Patel No digital marketer, at least the savvy one, must be unaware of the eMarketer study that show marketers will spend...