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There are many important areas to a PPC campaign that will determine the success of it such as the advert itself, the landing page...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

There are many important areas to a PPC campaign that will determine the success of it such as the advert itself, the landing page...
Naming a domain is not always an easy job. It is a lot like naming your child. Sometimes a name may come into your...


The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was by We Buy Any Bike, who had a poorly targeted PPC...
Written by: Sophorn Chhay The growth of the mobile technology niche has been astounding. Companies are falling all over themselves to deliver everyone in...


Continuing the ‘Save PPC Budget By’ series, the next area that is going to be looked at is in measuring the bounce rate of PPC...