
SEO
Written by: Chandana Das When you discuss digital marketing, there is one thing that you can never get away from: SEO. SEO remains dominant...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Written by: Chandana Das When you discuss digital marketing, there is one thing that you can never get away from: SEO. SEO remains dominant...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was blackcircles.com who had a very good PPC campaign in general:...


Let’s be honest. Unfortunately, Adsense is becoming a source of revenue that is getting harder to optimize for many reasons. The types of adverts that...


So already I have looked into ways advertisers of pay per click advertising can create a great title and description for a PPC search advert. From this,...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Sky, who had what could only be described...