Holiday PPC
Over the last few weeks, I have created some articles that look into how advertisers can benefit from the Christmas holiday shopping rush –...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
Over the last few weeks, I have created some articles that look into how advertisers can benefit from the Christmas holiday shopping rush –...
Search engine optimization has always been an interesting topic of conversation here on PPC.org for many reasons.It is often compared to pay per click...
By Ross Kaplan-Winn It is crucial that what you offer in your ad align with your landing page, something Digital Marketer calls “ad scent”....
Writing Sponsored reviews is one of the ways to earn money from your blog. While AdSense or Chitika may keep you waiting until the...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Perkbox, who had, what seemed like, a generally poorly...