Google Analytics
Before I get slaughtered, it should be pointed out that I do use Google Analytics and have it installed on every website I own. However, to...
Hi, what are you looking for?
AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
Before I get slaughtered, it should be pointed out that I do use Google Analytics and have it installed on every website I own. However, to...
Globalization is generally the term giving to markets and business that aim at becoming worldwide expanding the possibilities of who can buy and sell...
The last PPC campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was from NotOnTheHighStreet who had, what seemed like, a...
Ad blockers seem to be a big talking point right now: especially since Apple’s iOs 9 now gives users the opportunity to enable ad...
It is coming ever closer to Christmas which means it is the perfect time to catch up on a few articles from last month...