
PPC News
With it coming to the end of 2015, now is a time of year where most advertisers will invest heavily in Christmas campaigns, reflect...
Hi, what are you looking for?
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
With it coming to the end of 2015, now is a time of year where most advertisers will invest heavily in Christmas campaigns, reflect...
It is very rightly observed these days that without relevant content and sharing of information, any website will not be able to survive the...
It goes without saying that part of the success advertisers may get from PPC depends on how well they analyse their competition and the...
Agile marketing has become a buzzword in the online marketing industry and despite my deep disrespect for this kind of babble buzz word, here...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Save The Children, who had generally a very...