
PPC Tips
As much as there is a significance to how you create your own pay per click advertising campaign, it is vital that advertisers make...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
As much as there is a significance to how you create your own pay per click advertising campaign, it is vital that advertisers make...
SEO definitely is technical; but the strategies that are used needn’t be so. These in fact relate more to human behavior. SEO is not...
Some industry experts including smart insights – digital marketing strategist Dave chaffey would argue you shouldn’t move every page on your site without fundamental...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series looked at gear4music, who had a relatively good search advert...
There are many factors that will contribute to the conversion rate on a landing page gaining traffic from a PPC campaign. For example, the...