
PPC Tips
It goes without saying that part of the success advertisers may get from PPC depends on how well they analyse their competition and the...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

It goes without saying that part of the success advertisers may get from PPC depends on how well they analyse their competition and the...
Agile marketing has become a buzzword in the online marketing industry and despite my deep disrespect for this kind of babble buzz word, here...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Save The Children, who had generally a very...


When it comes to choosing keywords for a PPC campaign, you can find many articles on PPC.org that can help you with just this...


For most companies out there, the highlight period of every year where they will make the most amount of money tends to always be...