PPC News
To be honest, this has been a long time coming. Ever since Microsoft created their own search engine, Bing, on June 1st 2009, has...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
To be honest, this has been a long time coming. Ever since Microsoft created their own search engine, Bing, on June 1st 2009, has...


The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Euro Car Parts, who did not have the best of...


We have all had that time on the internet where we want to browse a topic and simply digest information in an easy and...


In pay per click advertising, there are potentially hundreds of variables you can change that will impact the overall success of your campaign. For...
By John Cole Testing different layouts of the same content, with different ad positions, to see what the users like best… Sounds great doesn’t...