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As effective as pay per click and search marketing is, we continue to see the industry come up with new and creative ways to target...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
As effective as pay per click and search marketing is, we continue to see the industry come up with new and creative ways to target...


As helpful as it may seem to look at ways to improve a pay per click advertising campaign, it can be equally helpful understanding...


Pay per click advertising is one of, if not the, most used form of advertising out there. For this reason, there will be millions...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Microsoft who wanted to promote their new range of...


I am pretty sure that for the vast majority of people that are going to read this article, they will have read at least...