
Mobile PPC
You would have to be pretty ignorant to not notice that the traffic from mobile devices is constantly growing. This makes it clear that...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

You would have to be pretty ignorant to not notice that the traffic from mobile devices is constantly growing. This makes it clear that...
Do you know why some of the ugliest websites on earth manage to convert a decent number of visitors despite all the odds? They...


With the recent introduction that saw Google change how they ranked websites for mobile search results, there is a strong push to getting websites...


The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was Alfa Romeo, the Italian car manufacturer. What we found...


When it comes to using PPC, there are two main paths you can take. You can either use search advert or image adverts. Search...