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It goes without saying that every PPC campaign out there should be running some sort of analytical program on their landing page to provide...
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
It goes without saying that every PPC campaign out there should be running some sort of analytical program on their landing page to provide...
You’ve heard the term, PPC, over and over, but what exactly does it mean? Pay-per-click (PPC) is an advertising model that is popular on...
The last article in the ‘Analyse A Real PPC Campaign’ looked at Thomas Cook’s campaign which was based around getting the web user to buy...
The great thing about pay per click advertising is the level of customization an advertiser can perform to their campaign. For adverts, they can...
In the last article of the ‘Analyse A Real PPC Campaign’, I analysed Blurb’s campaign which had a well optimised click through/infomercial landing page...