Mobile PPC
Marketers might think they’ve finally got a grip on “regular” PPC, but throw mobile PC into the mix and suddenly it’s an entirely...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
Marketers might think they’ve finally got a grip on “regular” PPC, but throw mobile PC into the mix and suddenly it’s an entirely...
Are you looking for some extra visitors to your blog? You want them targeted and you want them quick. If that is how your...


It is common knowledge on the internet that the majority of websites that make money use pay per click advertising and Google Adsense. There...
It’s official: 2014 is the first year Americans have used mobile devices more than any other means to go online. In fact, Custora, a...


Looking at real life campaigns is always a good idea for PPC advertisers to do. The part 1 to this article had a look...