
PPC Tips
In pay per click advertising, all campaigns have the objective of getting conversions from their PPC traffic. However, in PPC, there are many different...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

In pay per click advertising, all campaigns have the objective of getting conversions from their PPC traffic. However, in PPC, there are many different...


Pay per click advertising is the most used form of online advertising out there – fact. For this reason, there will, no doubt, be...
The social media world always seems to be buzzing with news about Facebook Ads, and it’s no surprise. This networking giant offers companies ways...


Continuing the ‘Analyse A Real PPC Campaign’ series, the last article in this series looked at search adverts for the search phrase ‘make money...


As promised, here is a a review of the recently released advertising units from Google Adsense. Google Adsense made a step in the right...