PPC Tips
Immediately, I know exactly what you are thinking, ‘how can a high CPC in PPC be a good thing?’. With this question, I understand...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
Immediately, I know exactly what you are thinking, ‘how can a high CPC in PPC be a good thing?’. With this question, I understand...
Summer is coming and with the start of the very sunny and hot World Cup in Rio, Brasil, I think it is only right...
In pay per click advertising, every advertiser will agree with me that a lot of the time spent in PPC is looking at different...
There is a tendency for PPC campaigns to target locally to where their business is. The reason for this is because businesses naturally target people...
In the last few articles of the series ‘Analyse A Real PPC Campaign’, I have been looking at campaigns that have had to fight...