PPC Tips
The ‘Analyse A Real PPC Campaign’ series last looked at Fragrance Direct who had interestingly created a PPC campaign for the term ‘fragrance’ even though...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
The ‘Analyse A Real PPC Campaign’ series last looked at Fragrance Direct who had interestingly created a PPC campaign for the term ‘fragrance’ even though...
It’s the age of transparency that calls for trust and confidence of the user first and rest is all secondary. Web development industry is...
With online advertising program competition intensifying, it begs the question whether pay per click advertising is still the king ofadvertising. There are many alternative...
When it comes to creating your PPC text advert, the ultimate objective is to create an advert which will gain lots of clicks: clicks...
Last few months were quite eventful at Google. Of course, we are not going to write another highly introspective research paper on its two...