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2013 has been and gone along with a complete database of PPC articles to go with it. A new year brought PPC.org a new...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

2013 has been and gone along with a complete database of PPC articles to go with it. A new year brought PPC.org a new...


Pay per click advertising has got a reputation amongst the internet of being one of, if not the, best ways to gain contextual traffic...


The ‘Analyse A Real PPC Campaign’ series last looked at Fragrance Direct who had interestingly created a PPC campaign for the term ‘fragrance’ even though...
It’s the age of transparency that calls for trust and confidence of the user first and rest is all secondary. Web development industry is...


With online advertising program competition intensifying, it begs the question whether pay per click advertising is still the king ofadvertising. There are many alternative...