
PPC Tips
When it comes to creating your PPC text advert, the ultimate objective is to create an advert which will gain lots of clicks: clicks...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

When it comes to creating your PPC text advert, the ultimate objective is to create an advert which will gain lots of clicks: clicks...
Last few months were quite eventful at Google. Of course, we are not going to write another highly introspective research paper on its two...


It has been a while since my last ‘Analyse A Real PPC Campaign’ article since the last one saw me looking at and analysing...
It is a known fact that pay per click advertising is most used by advertisers for search and display adverts on computers and similar...
The fourth quarter of 2013 was an impressive one for global web search advertisers, who achieved record CTRs (click-through rates) to close out the...