PPC Tips
So……you watch your clickthrough rate steadily increase over the last while, but your conversions are not going up. Does not seem logical, does it?...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
So……you watch your clickthrough rate steadily increase over the last while, but your conversions are not going up. Does not seem logical, does it?...


So yesterday, I looked at how the URL section of a PPC advert can help to increase your campaign’s CTR. Most advertisers will simply...
With the onset of smartphones and high speed internet, mobile marketing is the new buzz in the internet marketing arena. Mobile PPC marketing is...


As an alternative to the likes of banner advertising and in-text adverting, pay per click advertising wipes the floor of the market with what it...
Writing ads for your AdWords campaign is for many PPC newcomers, one of the hardest tasks to carry out. Or allow me to rephrase…...